Whether you’re a recent college graduate starting your professional career, a seasoned practitioner climbing the ladder to success or a C-Suite executive building your personal brand, how you manage your presence on LinkedIn is essential to maximize the benefits of being a part of the world’s largest professional platform. If you’re new to the LinkedIn Audit Series, be sure to start with nine ways to use the platform and then assess your goals and intended outcomes before you begin to evaluate and update your profile in sessions outlined in depth in parts one and two of the audit series.
After you’ve audited your profile and you’re ready to take your LinkedIn presence to the next level, follow the three steps below.
Read MoreAs we continue with the second section of our LinkedIn Audit, we’ll cover the “meat” of your profile including your experience, education and skills. Before you get started, it may be helpful to locate the latest version of your résumé.
While you update or draft new content for each of your positions, think about two audiences that will be most interested 1) those who want to work in your role or industry and 2) those who want to hire or work with you.
Read MoreAs the largest networking platform in the world, LinkedIn is a digital space you should be present and active. To show up authentically and highlight the best of who you are and what you can bring to any position or opportunity, it’s important to evaluate your presence regularly and keep your account active and up to date. Because there are many areas to review and it can be time-consuming, this guide to auditing your LinkedIn account and activity will be broken up into three posts starting here with your Name, Headline, Photos, Location, About Section, and Featured Content. The second post will cover your experience, education and skills, followed by the final portion of the audit to include your connections, activity and engagement.
In addition to tips and action items, there will also be checklists to hold you accountable from one week to the next. Get ready to take your LinkedIn presence to the next level.
Read MoreLinkedIn is the world’s largest professional network and there are many ways to use the site to reach your goals. No matter if you’re 17 years late to the LinkedIn party, have a profile but can’t remember last time you opened it or you’re an active member, the uses and possibilities outlined below can benefit you as you build, maintain or enhance your LinkedIn profile and engagement.
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